Bikini Briefs

70% of the emissions in the fashion industry come from the production of materials like traditional cotton and polyester.

For every hectare of hemp planted, 22 tonnes of CO2 are absorbed.

That's more CO2 than it takes to produce and process the fabric. Seriously.

Hemp cultivation is great for soil. It doesn't need pesticides or herbicides to grow, and it improves soil structure.

It's also been shown to clean soil of toxins like chemical nitrogen, reducing runoff into nearby waterways.

Hemp flowers from July to September, (when other plants usually don't) providing much needed pollen for pollinators.

More hemp planted means more bees saved.

Hemp can grow in almost any climate, where cotton is usually grown in water-scarce regions. It uses 80% less water than cotton.